Leading online marketplace www.kaymu.com.ng
Speaking at Kaymu’s featured event at the SMW Lagos held yesterday, 25th February
at Terra Kulture, Managing Director of Kaymu, Evangeline stated, “If
you provide valuable content to your community they will pay for you to
keep providing it”.
The
panel session tagged SME 101: Converting social media to cash, featured
seasoned experts in the field of social media namely; social media
marketer Tosin Ajibade of Olorisupergal, Olusola Adewunmi, CEO
Contagious 128 in the company of Kaymu MD Evangeline Wiles and Abiola
Fabio, Kaymu’s Community Manager.
The
event moderated by Kaymu’s Head of Marketing Communications, Tomiwa
Oladele, attracted social entrepreneurs, business owners, and social
media enthusiast seeking ways to maximize their social media platforms.
The
CEO of Contagious 128, Olusola Adewumi who spoke on converting your
online communities to customers ,compared social media to real estate
saying, “You are the Landlord of any platform you own, and like the
landlord you have to find ways to build your tenants/attract visitors to
your site’’.
Social
Media Marketer, Tosin Ajibade of Olorisupergal added, “try as much as
possible to engage your followers and then you can convert them to
clients’’. She went on to state that social media does not occur in a
vacuum; you need to go with the trends.
The
Community Manager of Kaymu Nigeria, Abiola Fabio who spoke on social
media sales funnel wrapped up the session stating that each social media
platform should be approached differently. He opined that the modern
consumer was a social animal and consumers of a brand determine the tone
of the brand on social media.
